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  • There's only one strategy that can't be missed - Your Marketing efforts goes for your best customers first, your best prospects second and the rest of the world last

    — R. Garcia, CEO Grupo Cocoa —
  • Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend less money on marketing and more money on training our people than advertising

    — H. Schultz, CEO Starbucks —
  • Hard work beats talent, when talent doesn't work hard

    — Anonymous —

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